After searching through countless profiles you have finally connected with someone. You have been sending emails and messages through the dating site, and things are going well. Eventually you reach the next phase of your relationship: Exchanging phone numbers. The challenge with online dating is that you never actually know who the person is on the other end until you meet and continue to explore the relationship.
Online Dating Statistics () - Who Uses Online Dating More? - Her Norm
People have always been creative when it comes to seeking romantic partners. The first personal ads in the US began appearing in journals and periodicals in the s. While these ads were first intended to help secure the financial security of marriage, these postings soon morphed into a means for people to seek the companionship of individuals with similar interests and concerns. Today, profiles on popular online dating services such as Tinder, Bumble, and OKCupid fulfill the same purpose. These applications make it easier for people to find like-minded individuals and explore the possibilities of romance.
A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance amongst dating app users in various countries. On Tinder this figure is even higher, with roughly one female user for every nine male users. Of this top five, Grindr had the highest percentage of active users. Perhaps unsurprisingly, the average age of dating app users was skewed towards the younger end of the spectrum. Grindr also scored highly for user engagement.
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