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Not registered? Register here. Sure, Covid might be bringing depressingly few opportunities to meet people IRL, but dating apps are having their biggest boom yet. But which one to commit to? The app has more than 12 million users and more than 40 million messages are exchanged every day. Download on iOS and Android.
She said that our brain views romantic love as a central need, like thirst and hunger. Thirsty has come to mean something very different in modern times, but anyways…. Our appetite for finding someone is insatiable, even during a global pandemic. What else triggers dopamine?
When Robyn Exton first launched her dating and social networking app for lesbians and bisexual women, a lack of cash for advertising meant she'd go to nightclubs armed with bottles of spirits. Then at UK lesbian, gay, bisexual and transgender LGBT festivals Manchester and Brighton Pride, she targeted women by standing outside the portable toilets handing out toilet paper with flyers promoting the app. This was back in , and Ms Exton's low cost, but innovative, approach to marketing soon saw user numbers rise steadily, then further gaining traction thanks to positive word of mouth. Founded in London, but with its headquarters moving to San Francisco last year in order to be closer to US investors, and to be in the thick of the burgeoning social network scene, the Her app now has more than one million female users around the world. Her was born from Ms Exton's frustration with existing lesbian dating websites and apps, which she didn't think were good enough.